What is Master Data Management?

Just sit back and check the number of pictures on your mobile phone. Go to your laptop’s hard-drive and see how many directories you have. Big or small, we all have to manage our data. And now think about a company which has millions of customers in record.

Let’s say 50 million people with their transaction history, documents, test results, credit reports and the data that you cannot even imagine that exists. Sure there is the GDPR, but this is legit data that a company has to keep. And millions of products, hundreds of stores. We are talking about billions of data to manage. 

Absence of overall organisation-wide supervision of data and its journey throughout the various departments is the main reason behind those many problems that a company is struggling with without a Master Data Management solution.

Every organisation will have a set of sophisticated applications and technologies such as CRM, ERP, supply chain management, human resources management and accounting apps which will lead to duplicated, fragmented, Inaccurate, inconsistent and correlated data. 

This is where Master Data Management comes into play. Massio MDM defragments your data, deduplicates and brings out a consistent and accurate set of data to make your company sell more and achieve sustainable customer satisfaction.